What We say: “It’s OK if it isn’t perfectly accessible to people with disabilities”
What We mean: Cool design is more important than usability. And we really don’t care about our potential users with disabilities, because we don’t think they will be using our product/service anyways
What ends up happening: It’s not accessible, people with disabilities can’t use it, revenue opportunities are lost. The stereotypes about people with disabilities are perpetuated, keeping them a separate societal group, and reducing their chances for employment because of lack of accessible tools.