Website copy says more about your company than you think

Your corporate image will be hurt by beautiful, complicated language if you are leaving your users out of the conversation.

Authors note: Because of Medium’s refusal to address its accessibility issues for both authors and readers, I’ve moved my last three years of blogs to Substack. Please sign up there for notices of all new articles. Also, I will be updating older articles (like this one) and the updates will only be published on Substack. Thank you…