This Week in A11Y: Are gift cards w/ Braille a good idea or required by law??

The firms that brought you website accessibility lawsuits have now moved into litigating over the lack of Braille on gift cards

Starbucks 2016 gift cards with the word “Starbucks” spelled out in Braille across the top. Folliage with red berries & logo
Starbucks 2016 gift cards with the word “Starbucks” spelled out in Braille across the top. Folliage with red berries & logo

What is alleged in these eight cases?

Gift card use cases

1. Buying a gift card for yourself or someone else

2. Checking a gift card balance

Many using “cash for gift cards” touch screen kiosk
Many using “cash for gift cards” touch screen kiosk

3. Using a gift card you (or someone else) has bought

More legal stuff

Does the ADA apply to gift cards?

Is the Domino’s case instructive here?

Conclusion

Written by

Blogger, disability advocate, nerd. Bringing the fire on ableism. A11y Architect @ VMware. Wheelchair user w/ a deaf daughter. CS, Law, and Business background

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