Applying Ted Lasso management lessons to accessibility

Used with permission from https://www.apple.com/tv-pr/originals/ted-lasso/episodes-images/

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I am one of a jillion people anxiously awaiting season 3 of Ted Lasso. One of the reasons for its popularity is the life lessons it teaches on management and relationships through the lens of dramatic comedy (aka “dramady”).

Here are my takeaways from Ted Lasso as applied to accessibility teams.

Treat people with respect

Ted treats everyone with respect down to the towel boy on the team, who eventually grows to be an assistant manager.

In the accessibility world, every person has value, even stakeholders who don’t want to make things accessible. Mutual respect is essential for building successful teams. To convince stakeholders who actively disinterested in accessibility to get on the train, you need to find out what motivates them and then align their motivations to accessibility goals. This is frequently referred to as WIIFM or “What’s In It For Me.” Read my free book which goes into a fair amount of detail categorizing many different types of difficult stakeholders…