Updating since I have now reread and understand that this is a PROPOSED design, and not deployed. The current marketing and development teams at Vans seem to believe that people with disabilities don’t buy shoes. Because I loaded vans.com on my iPhone, turned on VoiceOver and started running into accessibility barriers immediately. Wow. Just wow. They are literally begging to get sued over this.
New UI/UX people frequently don’t understand accessibility. Did this concept come up even once during your redesign? I don’t see personas of people with disabilities. I don’t see disability mentioned in user research. I see a page that has removed the color information from the shoe that was previously visible in plain text (“red”) and replaced it just with a block of color. I see a screen that will be difficult to zoom into for magnification users because of the layout and amount of space the “product shot” is taking out. It does not do any good to design something that visually is going to bring in $20 million more in revenue if implementing your design is going to cost the company $25 million in lawsuit costs and lost sales to the $8 trillion PwD market.
Do me a favor, you are in NYC? Go to one of Thomas Logan’s accessibility meet ups.