An open letter to vendors seeking customers via social media

First impressions in sales cold-calls are everything. Don’t send a message that padlocks a door before it can be opened.

Keyboard on desk behind social media icons on wooden cubes with the text “make a good first impression” on a larger rectangle
Keyboard on desk behind social media icons on wooden cubes with the text “make a good first impression” on a larger rectangle

Do some basic f*cking research FIRST !!!!!

When you think your research is done, do some more research

Research takes time.

Good research takes a lot of time.

But good research significantly increases the chance of being noticed by the person you are reaching out to.

“Free trials” are useless to me

Don’t send me a six screen list of prices as a LinkedIn message

Make sure any collateral you send me or web pages you send me to are ACCESSIBLE !!!

If your site / solution isn’t accessible, it doesn’t matter to me what other value adds you bring, your potential future partnership with me is dead.

Do not lie to me (not even a white lie)

and while you are at it, don’t insult my intelligence

and don’t get defensive when I call you out on your shortcomings

English fluency counts

So, what does work?

Written by

Blogger, disability advocate, nerd. Bringing the fire on ableism. A11y Architect @ VMware. Wheelchair user w/ a deaf daughter. CS, Law, and Business background

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