Digital Accessibility Objectives and Key Results (OKRs)

Creating a metrics oriented hierarchy for tracking accessibility progress

OKR hierarchy with seven components: Objectives, Key Results, Target, Framework, Benchmark, Measurable, Verifiable

Potential Accessibility Objectives

Objective 1: Increase the accessibility of <Product Name/URL> by 20%

  • There are wild variations on how this number gets calculated. I had one tool report a home page as 42 % compliant, and another report the exact same home page code the same day as 79 % compliant. The difference derived from the two different methodologies the tools were calculating that number. There is no industry-accepted standard for % accessible whatsoever.
  • Be careful to define what “by 20 %” means. If you are at 79 %, are you aiming for 99 % (+20 %) or to improve the 79 % by 20 % [i.e. + (20 % of 79 %) which is 94 ish %)

Key Results

Here are some Key Results that might be valid for Objectives 1 and 2 above The list below is not to be considered cumulative, for example, the first two Key Results probably contradict each other since lack of keyboard support should always be a very high priority defect.


Even if you know what you want your accessibility effort to accomplish for a given time period, systematically going through an OKR process for your accessibility program may shed light on areas that were previously confusing to either you or others. Applying critical analysis while defining Objectives or Key Results may actually help you realize that something you thought was important, is not (or vice versa: something you thought wasn’t important, is).

Blogger, disability advocate, nerd. Bringing the fire on ableism. A11y Architect @ VMware. Wheelchair user w/ a deaf daughter. CS, Law, and Business background

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